Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)

Nicolas Cole
4 min readNov 11, 2022

In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides.

You are either expensive, luxury, premium, or you are bulk, cheap, value pack.

Anything that sits in the middle of its given category ends up feeling like…

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com