Why You Shouldn’t Start A Blog (And Where You Should Write Instead)
Have you ever been given the advice to “start a blog?”
To be fair, this used to be the best way to publish your thoughts, insights, and stories online.
Back in the early days of the Internet, the only way to publish anything online was to either build your own website (blog) or write on someone else’s website (blog). And for a good ~10 years, this was an OK way of going about things.
But fast-forward to today, and starting your digital writing journey on a blog is the biggest mistake you could possibly make.
And here’s why.
Online Writing 101
This is essentially what my entire book, The Art & Business of Online Writing, is about.
Blogs have one major flaw, and it’s something most writers aren’t aware of until much further along in their careers.
Your blog has no distribution flywheel.
A blog is just a website. So the big question is, how are people going to find out your website exists?
- You’re going to have to tell them about it on social media.
- You’re going to have to send it to your friends and family members via email.
- You’re going to…
