Why You Don’t Need A Portfolio To Get Ghostwriting Clients

One of the questions I get asked the most about landing new ghostwriting clients is:

“How can I get new clients if I don’t have a portfolio or can’t show my other ghostwriting work?”

It’s difficult to show prospective clients the ghostwriting you’ve done for other people. Many clients don’t want you to reveal they have a ghostwriter, so sharing your work or a testimonial is tricky and could land you in hot water with your existing clients.

But after years of ghostwriting, I’ve learned these 3 lessons which mean you don’t need a portfolio of work or testimonials to land your next writing project:

Lesson #1: You can still write about ghostwriting.

Just because you can’t talk about your clients doesn’t mean you can’t talk about your services and the kind of ghostwriting you provide.

To this day, Cole still gets warm leads from his X and LinkedIn content because he talks about ghostwriting. People want to work with him because he shows he understands how to ghostwrite for industry leaders. Once you start talking about your process and how you work with clients (without mentioning names!) you’ll be able to do the same.