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Why No One Reads Your Company Blog: 3 Strategies To Increase Traffic
Building an audience online is a challenge.
I shared my story in another Inc column about what I learned after writing over 1,500 content pieces on the Internet, but I wanted to expand on the topic for those managing company blogs.
I’ll start here:
The reason most company blogs fail is they treat their blog posts as long-form advertising for their products or services.
Blogging successfully on the Internet requires a very firm “give, give, give” mentality.
You’ll never build a quality audience for yourself or your company by masking blogs as calls to action for people to sign up for your services or hire your team.
Those things can be present, sure, but if they are the driving force behind your blog, you have failed before you’ve even started.
Here’s a perfect example:
Say you are running a social media agency.
Do you know how many social media agencies I see that have company blogs with content titles like, “How Hiring A Social Media Team Can Help Your Business.”
