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Why Marketers Are So Bad At Marketing
If we look at the evolution that has happened over the past decade (or two) on the Internet, it’s indisputable what people want — and what they don’t want.
People only care about 3 things on the Internet:
- Something that’s entertaining.
- Something that’s fascinating, interesting, or instructional.
- A blend of both.
In fact, by understanding how marketers and advertisers ruin things, we can better understand how things become popular in the first place.
Let’s take a parenting blog, for example.
One day, a stay-at-home mom finds herself unsure of the best summer camps to sign her 6 year old daughter up for. She goes online and doesn’t find any helpful resources. So she sends out an email to her neighborhood “mom-friends” and instantly gets handfuls of helpful suggestions.
“Hmmm,” she says to herself. “Wouldn’t other moms really benefit from a website that helps them find the best summer camps for their kids?”
A few weeks later, she has a site up and running. She invites her “mom friends” to contribute, each of them responsible for writing a post a month about a different summer camp they had sent one of their kids to.
