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Why Every Writer Should Also Ghostwrite

Nicolas Cole
2 min readMar 29, 2021
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Every writer should also be a ghostwriter.

None of my creative writing teachers told me this in college.

In fact, the few times ghostwriting ever came up in class, it was quickly equated to “selling your soul.” Some even went so far as to say that ghostwriting was “unethical.”

It wasn’t until I fell into the world of ghostwriting that I realized how wholeheartedly I disagreed with that perspective. The first guy I ever ghostwrote for reached out after reading a handful of my answers on Quora. He enjoyed my conversational writing style and wanted to see if I’d be interested in helping him share some of his stories and insights on the internet too.

“I think I have some valuable lessons to share. I’m just not a writer, and I don’t have the time to write,” he said.

He’d just sold his company for a billion dollars.

He was my first client. Then he introduced me to one of his friends, another entrepreneur.

Two clients turned to four. Four turned to eight. And a year later, I’d built a ghostwriting agency with a dozen full-time writers and editors, and 50+ clients around the world. Over the years, I’ve ghostwritten thousands of articles online for hundreds of…

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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