Why Brand Marketing Doesn’t Work (And What You Should Do Instead)

Brand marketing doesn’t work.

And if brand marketing doesn’t work, then what’s a marketer, an executive, an entrepreneur to do?

The answer is certainly not to come up with airy-fairy attributes and qualities in an attempt to “distinguish” the company, product, or service from identical offerings (“Make the logo BIGGER!”).

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Nicolas Cole

Nicolas Cole

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100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com