Why Brand Marketing Doesn’t Work (And What You Should Do Instead)
4 min readAug 28, 2021
Brand marketing doesn’t work.
And if brand marketing doesn’t work, then what’s a marketer, an executive, an entrepreneur to do?
The answer is certainly not to come up with airy-fairy attributes and qualities in an attempt to “distinguish” the company, product, or service from identical offerings (“Make the logo BIGGER!”).