Why Blue Ocean Strategy Doesn’t Work

In 2005, a little book called Blue Ocean Strategy grew into a global bestseller.

With over 4 million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written,” Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of Languaging. More than 15…