Why All Creators Should Build For A Small, Weird Bunch Of People

Do you know what a Superconsumer is?

• A “Super” is the scrapbooking fanatic who owns not one, but a dozen different pairs of scissors — each one designed to cut different shapes from paper.
• A “Super” is the online course enthusiast who buys not one, but a degree’s worth of online courses — each one providing slightly different…