This Should Be Every Ghostwriter’s Pricing Strategy

Avoid The Middle

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This should be every ghostwriter’s pricing strategy:

Avoid the Middle.

Either be very expensive or be very cheap.

Most ghostwriters, when they sit down to come up with how much they should charge for their service, they either:

• Close their eyes, wait for a random number to pop into their head, and then decide, “That’s how much I should charge!”
• Or they look around at all the other people who provide their ghostwriting service and then they go, “I should probably just do that but maybe at a discount so I can compete on price.”

Both are really, really bad ways to think about pricing.

I can pretty much guarantee what you’re charging right now is nowhere near the ceiling of what you could charge.

There are two reasons for why this is:

1. You have a business model problem. You’ve picked the wrong way to think about charging for the “value of your value.”