Think The Best Brand Wins? Think Again
5 min readSep 17, 2021
There are many founders, CEOs, and investors who believe the biggest brand wins. (Make the logo BIGGER!)
There are equally as many founders, CEOs, and investors who believe the best product wins.
Both are cults.
Don’t get us wrong, having a great product is necessary, and having a brand customers love associating themselves with is a joy, but…
