There Is Nothing Passive About “Passive Income”

Nicolas Cole
2 min readJan 14, 2021

I was 24 years old when I first heard the term “passive income.”

The internet made it sound like the greatest invention since gluten-free bread:

  • “Work from anywhere in the world”
  • “Earn money while you sleep”
  • “Never need a 9–5 job again”

And so on.

For years, I dedicated myself to learning everything I could about this elusive destination — the lush, castle adorned mountaintop where money grew from trees. I downloaded PDF guides. I lurked SEO blogs and sales funnel Facebook groups. I watched YouTube video after YouTube video, trying to wrap my head around exactly what I needed to do to unlock what I assumed was The Career Path of the Century.

I never quite figured it out.

Then, when I was 26 years old, I quit my job to become a full-time ghostwriter.

The very first thing I did was hop a flight to Atlanta to visit one of my closest friends. I told him about how I was ghostwriting for founders and executives making great money — and how I saw an opportunity to teach other people how to do the exact same thing.

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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