The Ultimate Online Writing Republishing Framework

Nicolas Cole
12 min readFeb 18, 2021
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I have a framework, a proven system, for immediately 10x-ing the reach of your writing online.

It’s a bit controversial. SEO writers hate it.

And yet it has been my “secret” to accumulating more than 100,000,000 views on my writing over the past 7+ years.

This is The Ultimate Online Writing Republishing Framework

This morning I wrote a Twitter thread about it in the context of writing and publishing Atomic Essays in the Ship 30 for 30 writing challenge.

Here’s how it works:

Step 1: Write Your Article (Atomic Essay)

Some writers enjoy writing inside Medium (because their UI is beautiful). Other writers find inspiration starting on Quora, or even inside a Google Doc. I’ve done it all, and I think there’s benefit in trying a bunch of different formats. Each “writing environment” changes the way you think about the words, sentences, and overall layout in front of you.

For Ship 30 for 30, I actually write inside the Figma template given during onboarding. It helps me “see” exactly how long each essay should be to reach that ~300-word limit.

But wherever you get your best writing done is fine.

Step 2: Post image on Twitter

Part of the Ship 30 for 30 writing challenge isn’t just writing an Atomic Essay each day, but publishing it on Twitter for all to read. (This is where all the growth happens!)

A little eye-catching trick I’ve been using this year: Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences. These are usually power-phrases: things I think the reader will skim and think, “That’s interesting,” prompting them to read more.


Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide:

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