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The Secret To Nailing Your Ghostwriting Client’s Voice (Every Single Time)

Nicolas Cole
5 min readJan 17, 2025

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I want to share a secret with you to help you nail the nuances of a client’s natural speaking voice:

Record the call and work from the transcription.

This isn’t:

  • “Cheating”
  • Unethical
  • Or you short changing the client

No, this is a skill I recommend all ghostwriters learn so they can speed up their writing process AND create quality work for their clients.

Why?

Because ghostwriting from a blank page is hard.

When you’re staring at a blank page, you are tasking yourself with “inventing the client’s voice” out of thin air — like magic.

And as much as we would all love to believe we are capable of such wizardry on command, the truth is, you don’t have to. A much easier approach is to hop on the phone with a client, record the call, and then get the call transcribed (using a software service like Rev.com or any of the emerging AI tools that can do this in seconds).

But what happens if your client doesn’t have the time to hop onto a call with you?

You work with their library of content:

  • YouTube videos
  • Keynote speeches
  • Listen to their podcast (or podcasts they’ve been on)

Take the recording and get it transcribed.

(And if you want to know the 5 non-writing skills I recommend you learn as a ghostwriter, check out this post.)

But why work with a transcription instead of trying to distill their content using your own words?

There’s 3 big reasons:

Reason #1: The transcription is 90% “approved language.”

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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