The Relative Pricing Pyramid: How To Charge More For Your Products & Services As A Writer

Nicolas Cole
7 min readOct 31, 2023

Have you ever wondered why some writers can charge absurd amounts of money for seemingly simple projects, while other writers work their tail off for minimum wage?

This isn’t an accident. And no, it’s not luck.

There is a giant difference between writers who make boatloads of money versus writers who spend their lives getting paid pennies on the dollar — and we want to share it with you. Because not only are we passionate about helping people get started writing online, build an audience, create a timeless library of content, and launch a portfolio of small bets (in the form of digital products), but we are also passionate about helping writers, creators, and solopreneurs move themselves up into the highest tiers of income.

So, with that in mind, let us introduce you to:

The Relative Pricing Pyramid

Here’s the problem with the way most people think about pricing.

Let’s say you are a writer.

  • You have been writing for a few years and feel competent in your skills.
  • You have invested time into building yourself online, writing & publishing on a social platform like Twitter, LinkedIn, Medium, Quora, etc.
  • You have built a public portfolio for yourself: a few Twitter Threads have gone mini-viral, a few Medium articles have been republished in big-name Medium publications, etc.
  • You have even worked with a few noteworthy clients — companies people would recognize. You have some credibility!

We know hundreds and hundreds of writers who meet the above criteria.

So then why are they stuck earning $50 or $100 per article?

Why are they having trouble getting higher-ticket clients?

Why do they feel like their income has hit a concrete ceiling around $60,000 or $80,000 or even $100,000 per year?

The answer is: they haven’t moved their way up The Relative Pricing Pyramid.



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: