The Pros And Cons Of Blue Ocean Strategy

If you listen closely, most people talk about markets and categories the exact same way the gal or guy delivers the weather report.

  • “Dell had a terrible quarter because the demand for laptops and servers is down.”
  • “Amazon had a great quarter with their AWS division because demand for cloud services is raging.”
  • “Netflix’s growth is stalled…



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Nicolas Cole

Nicolas Cole


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