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The Most Effective Way To Network: Building Business Relationships 101

Nicolas Cole
3 min readMar 29, 2020

There is an art to building strong relationships in business.

Unfortunately, most people never learn the art. Instead, they wear Hello, My Name Is name tags and attend big, fancy networking events. They get hundreds of business cards printed and hand them out whenever possible. They approach relationship building with the mentality that “more is better.”

In reality, that couldn’t be farther from the truth.

As a result, these seven lessons are learned far too late in life.

1. One great connection is worth more than 100 forgotten acquaintances.

Having a Rolodex of names upon names of people you haven’t spoken to in years (or spoken to ever) isn’t valuable. At all.

What’s valuable is having someone in your life you can count on for advice, for insight, for referrals, for introductions. Someone you believe is a good representation of who you are and what you do, and hopefully, someone to whom you embody those same characteristics.

2. Business relationships are built on actions, not promises.

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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