The Category Design Scorecard
11 min readMar 24, 2021
Category design is the strategy for dealing with the “winner take all” reality that has taken hold in business.
Only 19 percent of Fortune’s 100 fast-growing companies are category designers. And yet, they captured 51 percent (of the prior three years cumulative) of the revenue growth, and 80 percent (of the prior three years cumulative) of the market capitalization.
