The Art Of Interviewing Clients As A Ghostwriter

I want to give you the secret key to unlocking high-quality content for your ghostwriting clients.

As a ghostwriter, you are playing three very different roles at the same time:

• The Interview
• The Writer
• The Editor

These are all different skill sets.

But proficiency in one area will become an unfair advantage for you in the others.

Your goal shouldn’t just be to become a great “ghostwriter.” You also want to become a great interviewer — because then you will know how to ask very specific questions that give you the exact puzzle pieces you need in order to produce a high-quality piece for the client.

Let’s dive into how to interview your client.

You aren’t just asking questions. You’re collecting intel to create a valuable piece of content.

And what are those pieces?

• A personal story
• A strong opinion
• A relevant study, trend, or data point
• A Named & Claimed framework

The more you can get from the client (in their own words), the easier the writing…