The Art & Business of Ghostwriting: 10 Tips Every Writer Should Hang On Their Wall

Nicolas Cole
6 min readJul 18, 2023
https://www.amazon.com/dp/1735574856

Today is launch day!

I‘m so excited to share my next book in the Art & Biz series: The Art & Business of Ghostwriting.

Over the past 6 years, I have ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors.

In 2017, I founded the first ghostwriting agency specializing in opinion articles online, and to date have ghostwritten more than 3,000 articles (under other people’s names). At its height, my ghostwriting agency, Digital Press, had more than 80 concurrent clients, employed over 20 writers & editors, and was generating several million dollars in annual revenue.

And in The Art & Business of Ghostwriting, I explain exactly how he did it — so you can start making money as a Premium Ghostwriter, too.

(And if you want to skip straight to how to start landing high-ticket clients, I also put together this free 5-Day email course to help you get started: The Premium Ghostwriting Blueprint: 5 Steps To Landing Your First $5,000 Client.)

To celebrate the book launch, here are 10 tips from the book every ghostwriter should internalize, hang on their wall, and remind themselves often:

1. “Every writer should master the art of ghostwriting. When you practice the definitive attributes of other people’s voices, you can more consciously create your own.”

Ghostwriting taught me so much about my own writing (and writing style).

The biggest takeaway being: if I, as a ghostwriter can “create” someone else’s voice, then why would I ever think I have to “find” my voice? You don’t “find” your voice. You create it!

2. “Most smart people who actually have something valuable to say, don’t have the time to write. And most people who have the time to write, don’t have something valuable to say.”

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com