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The 2-Year Test: A Framework For Endless Content Ideas

Nicolas Cole
5 min readOct 24, 2023
The 2-Year Test: A Proven Framework For Endless Ideas

99% of writers fall victim to the same 3 problems:

  • “I’m not sure what to write about.”
  • “I feel like I’ve already written about this before.”
  • “I know what I want to write about but I’m not sure how.”

We know these problems well because the vast majority of people who join Ship 30 for 30 enter their first cohort saying these are some of the biggest obstacles holding them back. They aren’t sure what to write about, or they feel like they’ve written about this idea before and can’t possibly write about it again, or they know what they want to write about but aren’t sure how to bring their idea to life.

Which is why, whether you hop aboard a Ship 30 for 30 cohort or not, we want to give you a simple framework for solving the above 3 problems.

Because once you learn how to overcome these obstacles, you’ll be well on your way — writing and publishing and sailing off into the sunset.

Let’s dive in:

The 2-Year Test: A Proven Framework For Endless Ideas

One of the core frameworks we teach inside Ship 30 for 30 is called the Endless Idea Generator.

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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