The 2 Fastest Ways To Build Trust Online When You’re Not An Expert

I want to help you tackle your imposter syndrome as a writer.

The big question every reader asks themselves before reading anything is, “Where is this information coming from? Why should I trust you?”

The mistake writers make here (which keeps them from writing anything at all) is thinking they need to be some big, fancy expert in order to write about a subject. You don’t. You don’t need to be Tony Robbins or Jeff Bezos or Barack Obama. You just need to tell readers why you are writing what you’re writing, and why they should consider your perspective on the subject.

When you are a “credible witness,” you are the furthest thing from being a fraud.

Let’s dive in.

Why Borrowed Credibility Is The Secret To Online Trust

When you’re first starting out, the fastest way to grow online is to borrow someone else’s credibility — because if you’ve never published anything, readers are not going to trust you giving “general advice.”

So, instead of freezing up and stressing over sharing your own thoughts, insights, stories, perspectives, frameworks, etc., you are going to leverage someone else’s. Instead of sharing your own Copywriting Tips, you want to share David Ogilvy’s. Or instead of sharing your own habit-building advice, you want to share James Clear’s.

This is how you build credibility and trust — through curation.

And the reason curated content is so effective is because the reader is “paying” you (with their attention) to take the time to do the homework, sift through all the possible material, and emerge with only the best stuff. You “curating” the best content is extremely valuable and helpful. In fact, it’s most likely the sort of thing readers will bookmark, save for later, and refer back to multiple times.

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