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The 1 Dumb Mistake 99% Of Content Marketers Make
Content creation isn’t about coming up with one brilliant idea.
This is what very few people understand about winning the content creation game.
You’re a designer. You’re a photographer.
You’re a writer. You’re a columnist.
You’re a creative agency. You’re creating content for your clients.
Guess what — you’re all doing it wrong.
The question isn’t, “What should we make? What is going to go viral? What is going to grab people’s attention?”
The right question, the question you should be asking yourselves, as a team is,
“What process can we come up with so we are creating something new, every single day?”
Content creation is about Volume. Plain and simple.
Smart companies don’t get the most exposure on their content marketing.
CONSISTENT companies get the most exposure on their content marketing.
Highly intelligent, highly prolific, highly talented individuals don’t get the most viewership on their content.
