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Self-Publishing vs Traditional Publishing: 7 Questions That Reveal Which Path Is Right For You

And Why 99% Of Authors Shouldn’t Take Book Deals

Nicolas Cole
16 min readJan 8, 2024

So, you want to become an author?

Then chances are the big question you’re probably asking yourself is:

“Should I pursue a book deal? Or should I just self-publish?”

And by the end of this post, you will have your answer.

For context:

  • I have self-published 10 books.
  • I have sold tens of thousands of copies of those books around the world.
  • I have built multiple 6, 7, and multi-7-figure writing-related businesses.
  • I have ghostwritten for hundreds of company executives, venture capitalists, and even New York Times best-selling authors.
  • And I have spent the past decade studying the book publishing industry (and its business models).

I want to be forthcoming that I am a much bigger supporter of self-publishing than traditional publishing. HOWEVER… what I’m more concerned with is making sure writers are fully educated about the decision. (And at the end of this guide, I will tell you the 3 scenarios when I DO think taking a book deal is the right path forward — and the checklist I recommend using for making this decision.)

It has taken me a decade to piece this whole puzzle together, and I’d like to…

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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