Positioning By Al Ries & Jack Trout: 1 Timeless Marketing Lesson

There’s a term that rumbles in the underbelly of the Internet (also known as Reddit) that represents people who can’t think for themselves.

“Smooth brained apes.”

“One of the first things people notice about the human brain is its intricate landscape of hills and valleys. These convolutions derive from the cerebral cortex, a…