My $3,000,000 Cold Outreach Framework

How To Land Your Next Ghostwriting Client

Today I want to help you land more deals with one of the most powerful ways to get clients: cold outreach.

When it comes to increasing your income as a ghostwriter, most people know they need to get more clients.

Yet, the vast majority of people sit around waiting for clients to land in their inbox. They rely on word of mouth marketing to get client referrals or hope their warm lead content creation will attract new clients. Don’t get me wrong, these are both important ways of finding clients. But they aren’t reliable. You can’t control who sends referrals your way. And you can’t control who sees your content (the algorithm does)

The one method you have more control over than any other: cold outreach.

When I was building my multi-million dollar ghostwriting agency, 80% of our work came from cold outreach.

So why don’t more people do cold outreach?

People are scared they will sound “salesy” in their cold outreach.

Let me tell you something: this is a big lie in our society.

And I’m sorry someone, somewhere, told you that “sales” means being a money-grabbing sleazeball. Anyone proficient in sales will tell you the key to selling anything isn’t actually to “sell.” It’s to educate.

This reframe will transform the way you approach your cold outreach.

Because if you see sales as “selling,” you have to do a lot of persuading to get the other person to take action. Whereas if you approach sales as education, and the person becomes aware of a problem they now feel is important to solve, they will persuade themselves.

Think of this education as making friends at scale.

Let’s dive in to how this works (and how to land your next client):

Step 1: Find your leads

So after you’ve defined your niche and your ghostwriting service, the first question to ask is:

Are the people I want to work with reachable?