Languaging: The Strategic Use Of Language To Change Thinking

This is an excerpt from Category Pirates: the authority newsletter on category design.

Category Design is a game of thinking.

You are responsible for changing the way a reader, customer, consumer, or user “thinks.” And you are successful when you’ve moved their thinking from the old way to the new and different way you are educating…

--

--

--

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to Bulk Translate Content

Why Using BI Tools Can Revolutionize Your Business?

Prism — eWards BI Tool

Building Shopper Trust that Boosts FinTech Awareness

The marketing of personalized t-shirts

The marketing of personalized t-shirts

5 Steps to Growing your Online Following

Yes, you can be too Creative

My first Digital exposure

SEO & Business Success: A Truthful Fact

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nicolas Cole

Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

More from Medium

Are you Aware of your General Surroundings and Behaviour?

8 Powerful Tips to Find and Sign High-Ticket Clients Using LinkedIn

How Spotify Could Help Audiobooks

Medusa, Fine art drawing by DAN FLOW ART