Languaging: The Strategic Use Of Language To Change Thinking

Nicolas Cole
15 min readJul 8, 2021

This is an excerpt from Category Pirates: the authority newsletter on category design.

Category Design is a game of thinking.

You are responsible for changing the way a reader, customer, consumer, or user “thinks.” And you are successful when you’ve moved their thinking from the old way to the new and different way you are educating…

Nicolas Cole

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