Oct 27, 2022
5 min read
If Your Brand Comes Before Your Category, You’re Doing It Wrong
It’s shocking how many MBAs, entrepreneurs, creators, and very smart investors prioritize the brand BEFORE the category.
Our name. Our logo. Our team. Our “mission statement.”
Well, here’s a fact: Categories make brands — not the other way around.
- Brand marketing is something we do to customers.
