How To Write Headlines Readers Can’t Help But Click

Nicolas Cole
7 min readJan 16, 2024

Do you want to write a great headline?

I’m here to help. In this post, I break down the 4 steps you can take to ensure that you write a crystal clear headline that your readers can’t help but click.

When writing headlines, knowing what to do can be half the battle.

I suggest you spend time answering a few simple questions to clarify your thinking before you start the writing process. Asking questions such as: who, what, why and how many, forces you to think of the details of your headlines before putting any words on paper.

Spend time working through these steps and you will be writing great headlines that people will want to read and share in no time flat. But before we get to the steps, let’s talk about why clarity is so important in the headline writing process.

Why headline clarity is king

Great writing is not about writing. It’s about thinking.

In Ship 30 for 30 we help readers build a daily writing habit. And once you have built your daily writing habit, we help you push your thinking to get clear on what you are writing about and who you are writing for.

To get someone’s attention, you have to understand their thinking. The clearer you are about why…



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: