How To Write A X Thread: The Complete Guide

Nicolas Cole
10 min readJan 30, 2024

Do you want to learn how to write a X thread that goes viral and brings in tons of leads?

Or, one that simply provides your audience with a ton of value and helps you reach new audiences through retweets? If so, you’ve come to the right place.

X has been an invaluable resource for Ship 30 for 30. And it can be for you, too. It’s a place where writers congregate to share thoughts and network. And creating X threads that offer immense value is one of the best ways to leverage the platform’s vast audience.

However, learning how to write a good X thread that actually delivers tangible benefits is not something you can take lightly. There is very much a balance of art and science to crafting writing threads that command attention and grow your audience.

Fortunately, we’re going to cover everything you need to know about how to write a thread on X in the coming paragraphs. First — let’s talk about why X thread writing is a worthy endeavor. Then, we’ll teach you the principles necessary to start writing your own X thread.

Why Learning How to Write a Good X Thread is Worth it

X threads are an art form that requires a firm understanding of Digital Writing fundamentals.

It is like learning a foreign language. And what happens when you travel to a different country? People use slang terms, different words, or they emphasize specific phrases. A X thread is like a different dialect of Digital Writing. The rules are different.

However… once you learn how to “speak X,” you will unlock a tremendous amount of viral potential.

For example, Dickie wrote this thread when he had 9,000 followers. But it got 5M views! How is that possible? Because on social platforms, it doesn’t really matter how many followers you have for something to go viral. All that matters is whether or not the content is resonating with people (and if it is, X— or whichever social platform — is going to keep showing it to more and more people).



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: