I want to give you a book writing framework that will change the way you think about writing long form forever.
The problem most writers run into when they sit down to write a book, an Ultimate Guide, or even a long-form blog post, is they try to write it linearly. They start with the very first word, and then try to write a second word, and then a third word. And before they’ve even finished writing a complete first sentence, they start critiquing themselves, editing, deleting, “No, no, no, that’s not right,” and starting over.
Which is why it takes people so long to write anything longer than a Tweet.
Here’s what they don’t teach you in creative writing school:
The most prolific writers don’t write linearly.
They don’t start with the first word, and then keep writing words in (perfect) order until they’re done.
No, this is a giant waste of time — because it’s sort of like trying to find your way through a forest, in the middle of the night, with nothing but a flashlight. You have no idea where you’re going!
Instead, the most prolific writers approach things in reverse.
They start with a birds-eye view, and then each layer takes them deeper and deeper “into the weeds.”
Here’s how it works:
Step 1: Spend a disproportionate amount of time thinking about the title (aka: the big idea).
Your book’s Main Title/Subtitle is 80% of the work.
If you don’t have clarity in your title (if you don’t know what exactly you’re writing about), you aren’t going to have clarity in your book. Said another way: if you can’t say it in 10 words, you aren’t going to be able to say it in 100, and you certainly won’t be able to say it in 1,000 or 10,000 words.
For example, look at the subtle but massive differences between these 3 titles:
- Mistakes Entrepreneurs Make That Keep Them From Building Wealth
- Lessons I Learned Becoming A Successful, Wealthy Entrepreneur
- Tips I Would Give Every Entrepreneur…