How To Niche Down As A Ghostwriter (And Make $5k+ Per Month)

Nicolas Cole
4 min readMar 29, 2024

I want to help you overcome the biggest obstacle keeping ghostwriters stuck below $5,000 per month:

Niching down.

How to niche down as a ghostwriter is one of the most popular questions we get from aspiring Premium Ghostwriters.

Ghostwriters will never reach $5,000 months without burning themselves out if they don’t make (and stick to) a decision about their niche. People fail to make these choices because they are driven by one faulty belief about what they do as a ghostwriter:

Clients are not buying your ability to “write words.”

When a client hires you as a ghostwriter, they aren’t paying you to just transcribe what comes out of their mouth. After all, AI can do this more quickly than any human writer. They also aren’t hiring you to write a certain amount of words.

They are buying your ability to write the RIGHT words — which means they are buying your knowledge within a niche and your expertise in creating a specific asset.

In other words, they are hiring you to produce an OUTCOME for them or their business.

So, how do you create these outcomes for clients (and charge $5,000 or more for your service)?

It all comes back to how you niche down.

The Formula For Niching Down

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com