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How To Land Your First Ghostwriting Client

Nicolas Cole
6 min readJan 28, 2025

I built the first ghostwriting agency for founders and executives and have sold over $5 million worth of ghostwriting services.

But if you’re at the very beginning or close to the start of your ghostwriting journey, you’ll have questions like:

  • Who needs a ghostwriter?
  • How do I pick a (lucrative) niche?
  • And how do I land my first paying client?

Answering these can be tough, especially if you’re not part of a ghostwriting community or have any trusted mentors.

So I asked my 190,000 𝕏 audience for any questions they have about landing their first ghostwriting client and I recorded a special Q&A episode of my podcast, Coffee with Cole, to answer them.

Watch the full video here:

Let’s dive in!

Q1: How do you find the best clients in your niche?

Who needs a ghostwriter?

Ghostwriting clients are EVERYWHERE.

So here’s my simple, 4-part checklist every ghostwriter should use to spot clients in their niche:

  1. Does this person have a business? It…

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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