How To Land Your First Ghostwriting Client

I built the first ghostwriting agency for founders and executives and have sold over $5 million worth of ghostwriting services.

But if you’re at the very beginning or close to the start of your ghostwriting journey, you’ll have questions like:

• Who needs a ghostwriter?
• How do I pick a (lucrative) niche?
• And how do I land my first paying client?

Answering these can be tough, especially if you’re not part of a ghostwriting community or have any trusted mentors.

So I asked my 190,000 𝕏 audience for any questions they have about landing their first ghostwriting client and I recorded a special Q&A episode of my podcast, Coffee with Cole, to answer them.

Watch the full video here:

Let’s dive in!

Q1: How do you find the best clients in your niche?

Who needs a ghostwriter?

Ghostwriting clients are EVERYWHERE.

So here’s my simple, 4-part checklist every ghostwriter should use to spot clients in their niche:

1. Does this person have a business? It doesn’t matter how many followers a person has, if they don’t have something for sale, they won’t be able to rationalize investing in a ghostwriter. Beginner ghostwriters make the mistake of gravitating to the creators with huge followings, but no offer, instead of looking for those who are crushing it with a smaller following.
2. How long has this person been in business? If they’ve been making money for a while, it’s easier for them to rationalize investing in you. If they’ve just started selling digital products, offering consulting, or started their agency only 2 months ago, it might be too early for them to invest.
3. How digital is their business already (on a scale of 1 to 10)? Don’t go after people who are already doing a great job with digital marketing. You aren’t going to get very far telling Ali Abdaal his landing page copy could be optimized. Instead, the bigger opportunity is to look for people who don’t have a strong digital…