How To Ghostwrite Anything (Even If You Don’t Consider Yourself A Writer)

Nicolas Cole
5 min readNov 9, 2023

Everyone thinks their voice is a one-of-a-kind.

People like to believe they are different. But, your client’s voice is really not that special. In fact, after ghostwriting for hundreds of people, we can tell you that the idea “everyone’s voice is unique & different” is a myth.

The truth is, many of us are the same.

Which means, you don’t need to reinvent the wheel every time you start writing for someone new.

99% of your ghostwriting clients can be reverse-engineered into 5 different archetypes.

Surprisingly, there are really only five “voices” clients fall into:

  • The Storyteller
  • The Opinionator
  • The Fact Presenter
  • The Frameworker
  • The F-Bomber

If you can write these, you can write for anyone.

Let’s dive in!

Archetype #1: The Storyteller

The Storyteller — tells stories!

They love dates, times, locations, real-life examples of what they’ve learned. They are natural speakers, creative people and often have a quirky personality.

You can spot the Storyteller by the phrases they use.

  • “In 1999…”
  • “The first time I…”
  • “A few years ago…”

When you ghostwrite for a storyteller, you would be shocked by how many clients will say to you, “This is so vivid!” when all you do is name a date or describe one object.

As a good rule of thumb, when you are telling a story in a piece, use two 1/3/1 blocks to pull your reader into the story and keep the moving down the page.

  • (1) Open with a single strong, declarative sentence
  • (3) Add 3 sentences of description in the middle paragraph
  • (1) Close the section…



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: