How To Determine If A Market Is “Too Saturated”

Nicolas Cole
3 min readJun 12, 2020

Whenever I hear someone say, “The market is too saturated. We won’t be successful,” I shake my head. I groan under my breath. Catch me in the right moment, and I’ll get heated.

I find that to be ridiculous.

Here’s why that’s the dumbest phrase anyone could possibly say about their business:

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Nicolas Cole

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