How To Determine If A Market Is “Too Saturated”
Whenever I hear someone say, “The market is too saturated. We won’t be successful,” I shake my head. I groan under my breath. Catch me in the right moment, and I’ll get heated.
I find that to be ridiculous.
Here’s why that’s the dumbest phrase anyone could possibly say about their business:
Every single market, in some way, shape, or form, is “saturated.”
Very, very rarely are you the lone pioneer waltzing into brand new territory, unscathed from the journey. It just doesn’t happen. You don’t step foot onto untouched, lush land. Even the most fertile markets have already been inhabited — it’s just, sometimes the inhabitants don’t even realize the value of the land they’re inhabiting.
Those who sit back waiting to find a part of the earth (metaphorically speaking) that has yet to be explored, almost always tend to waste more time than they do acquire the capitalizing position they’re hoping for. Because they’re looking for something that, in all honesty, doesn’t really exist.
Second, and much more importantly, nothing incredible was ever built off the premise that, “Well, there’s not too much competition so, we’ll win by default.”
