How To Design Your Own Personal Category & Capitalize On Opportunities

Nicolas Cole
4 min readSep 22, 2022

Being a successful Category Designer requires hard work, luck, and commitment to something bigger than yourself.

Fortunately, you can do this at any stage of life if you position yourself well and niche down.

Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities

Some opportunities, you discover. Others, you create.

In a mini-book I wrote alongside my fellow pirates at Category Pirates, Engineering Exponential Moments, I share how “happy accidents” are really serendipitous, exponential moments — and they are always happening.

The question is, are you looking for them?

Most people are surrounded by serendipitous moments with exponential potential but fail to recognize them.

To wake you up to these moments, ask yourself these questions:

  1. How different is this person from the people I normally interact with?
  2. How is this moment (and what it is being asked of me) different?
  3. What different destination could this moment lead to?

Recognizing and engineering serendipity in your career, business, and life are crucial to living with purpose and making the most of your time here on earth.

Learn more about how to unlock opportunities by engineering “happy accidents.”

Position Yourself Or Be Positioned: The Personal Category Design Playbook

In the mini-book Position Yourself Or Be Positioned, I talk about how to be uniquely you — in a way that serves others in a meaningful and valuable way.

This is called Personal Category Design, which is your commitment to something bigger than yourself, a movement of which you inevitably become the leader. And it starts with becoming known for a new and differentiated niche you own.

Step 1: Get in the game and start creating categories.



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: