How To Design Your Own Personal Category & Capitalize On Opportunities
4 min readSep 22, 2022
Being a successful Category Designer requires hard work, luck, and commitment to something bigger than yourself.
Fortunately, you can do this at any stage of life if you position yourself well and niche down.
Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities
Some opportunities, you discover. Others, you create.
In a mini-book I wrote alongside my fellow pirates at Category Pirates, Engineering Exponential Moments, I share how “happy accidents” are really serendipitous, exponential moments — and they are always happening.
The question is, are you looking for them?
Most people are surrounded by serendipitous moments with exponential potential but fail to recognize them.
To wake you up to these moments, ask yourself these questions:
- How different is this person from the people I normally interact with?
- How is this moment (and what it is being asked of me) different?
- What different destination could this moment lead to?
