How To Climb The Content Pyramid And Become A Legendary Category Creator

It’s possible to stop selling your time for money while building a portfolio of intellectual capital.

Everyone today wants to want to be seen as forward-thinking.

They want to be celebrated as the guru, the expert, The All Knowing One of their industry. Unfortunately, the vast majority of people who want to be a “thought leader” or best-selling author in today’s digital, gamified world are not actually contributing new, differentiated ideas.

Only a small minority — the Category Kings—actually spark demand by creating what is suddenly urgent, important, and most useful in the world.

They understand how to climb The Content Pyramid to create legendary Non-Obvious outcomes. They develop new and different business models to create net-new opportunities for themselves and the customers they want to serve.

And there are strategies for doing so.

The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, And Thought Leader

In The Content Pyramid, I share how most people who aspire to be a “thought leader” struggle to make it past…