How To Become A Prolific Writer

Anyone can become “prolific.”

Did you know that?

Sometimes, it seems like the writers & creators who succeed on the Internet have some magical skill set nobody else does — as if they (and only they) have the ability to generate so many compelling ideas, over and over again.

Well, let me tell you…

There’s a method to the madness. (I wrote a whole book about this called The Art & Business of Online Writing).

How To Become Prolific

Contrary to popular belief, today’s most-read writers are the furthest thing from “perfectionists.”

In fact, if you study any of today’s biggest creators (whether they are writers, video makers, podcasters, etc.), they all share one thing in common: they are less concerned with being “perfect,” and more focused on generating “good enough” ideas, day after day after day.

And we have a simple framework for how you can do the same.

In Ship 30 for 30, we call this our Endless Idea Generator.

The Endless Idea Generator makes it easy to not only come up with dozens and dozens of new ideas of things to write about, but also makes it easy to understand which format is going to work best for the idea you want to communicate with the world.

Here’s how it works.

Step 1: What Do You Want To Write About?

First, take your topic, and then challenge yourself to pick a direction.

• Actionable (here’s how)
• Analytical (here are the numbers)
• Aspirational (yes, you can)
• Anthropological (here’s why)

By choosing a direction out the gate, you will force yourself to decide what sort of journey you want to take the reader on and where you ultimately want them to end up. Think of this decision the same way you would making travel plans. You would never book a flight saying, “I just want to go to the East Coast. Anywhere will do.”

No, what you’re going to do is book a flight to a very specific destination — say New York City — and then make travel plans based on that destination…