How Buzzfeed Targetted Millennials And Won The Media Game

Most popular websites only monetize in a few different ways:

The best example would be their viral video brand, Tasty.

The truth is, most brands never make it past this first step.

Once Tasty proved itself popular, BuzzFeed went about monetizing it in a bunch of different ways, none of which entailed compromising the quality of the product they were delivering to viewers.

Tasty diversified and went about monetizing like so:

Young people don’t want to be sold to.

They want to get hooked, to become loyalists, to be part of something that gives more than it gets.

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