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Ghostwriting 101: 5 Proven Templates To Help You Write For Business Leaders
Over the past 4 years, I have ghostwritten more than 2,000 articles for startup founders, C-level executives, Silicon Valley investors, and more.
Want to know a secret?
I use the same 5 templates every time.
Template #1: The mistakes & the lessons
What’s the fastest way to provide value to someone else? Point out the CAUTION signs and tell them where to go instead.
All great business writing follows this same format:
- Decision
- Outcome
- Mistake
- Lesson
I have ghostwritten for founders in every industry ranging from biotech and pharmaceuticals to sports nutrition to productivity software to enterprise sales. The details of the stories change each time, but the arc is always the same.
Help people learn from your mistakes, and you’re seen as the authority.
Template #2: The frameworks
“Want to solve X? Follow 1–2–3.”
Every great business How To article or thread can be reduced down to this simple formula.
- Name the problem
