Gary Halbert’s 10 Time-Tested Strategies For Writing Better Copy, Faster

I want to give you 10 techniques for consistent writing from legendary copywriter, Gary Halbert — that will help you leapfrog the millions of people who quit before they win.

Gary Halbert is the highest-paid copywriter in history

His legendary sales letters generated over $1,000,000,000 in revenue. He has, without a doubt, cemented his place as a true master of the craft: the Hemingway of sales copywriting.

And in one of his very last letters, he shared 10 time-tested strategies for writing better copy, faster.

Let’s dive in!

1. Set up a proper writing space.

Gary was a big fan of writing anywhere.

• His desk
• Local bar
• Bookstore
• Coffee shop

The location didn’t matter.

But he made sure to stick with the same one for long stretches.

The goal was to signal to his brain “it’s time to write.” Gary knew something important — our brains thrive on consistency. When you do the same thing over and over, like writing in the same place, your brain creates a “path” for the activity.