Expanding Short-Form Into Long-Form Content: 3 Easy Steps

Nicolas Cole
5 min readNov 14, 2023

One of the core frameworks we talk about a lot in Ship 30 for 30 is our Lean Writing framework.

Because most people don’t know that…

  • Ryan Holiday’s The Obstacle Is The Way is based on his blog post titled Stoicism 101.
  • Mark Manson’s The Subtle Art of Not Giving a Fck* is based on his blog post with the same exact title.
  • Malcolm Gladwell’s The Tipping Point is based on a column he wrote for The New Yorker in 1996.

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com