Clear vs Clever: A Quick Guide To Avoid The #1 Mistake In Writing

I want to talk about the difference between CLEAR writing and “clever” writing.

Even though most writers think they understand what this means, their actions say otherwise. Companies, especially, are notorious for saying:

“We want our customers to know exactly what we do…”

And then at the very top of their website they decide the best way to communicate that clear message is by trying to be witty, funny, or clever: