Campbell’s Soup & How To Design A Category Breakthrough In The Roaring 2020s
16 min readApr 8, 2021
What you are about to read is an excerpt from Category Pirates, the authority newsletter on category creation & category design.
100 years ago, The Campbell’s Soup Company had a breakthrough.
For 30 years, the business sold little else besides produce, canned tomatoes, vegetables, jellies, condiments, minced…
