Are Your Medium Articles Skimmable? If Not, You’re Losing Views

Nicolas Cole
2 min readDec 7, 2021

Digital readers don’t read linearly.

They skim.

They decide whether or not this piece is for them. They make a snap judgement as to whether or not it’ll be worth their time. They scroll around looking for a section that grabs their attention, speaks to their interests. And then, and only then, do they start reading.

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com