Personal branding is as strong of a cult as brand marketing.
“The best brand wins.”
As a result, people now in every industry — ranging from comedy, music, and entertainment to supply chain management, accounting, HR, legal, medicine, and more — all feel the urge to “build their personal brand.”…
In 1997, entrepreneur, acclaimed author and founder of Skunkworks, Inc., Tom Peters, wrote a column for FastCompany’s print magazine.
The title of the article was, “The Brand Called You.”
This may very well be the first mention of “personal branding,” as Peters explains we now live (starting in the late…
“How do I actually ensure that I’m a missionary and not a mercenary in my business?”
It’s not enough to just want to be a missionary. And it’s human nature to default to a mission where you stand at the center: you are the main character of the show, you…
Mercenaries have secrets.
Mercenaries tend to “build in stealth.”
Because they are capturing value, not creating it. (Which makes their business easy to copy by other value-capturing mercenaries.)
Mercenaries seek to protect their every advantage because, on some level, they understand they are playing a game of stealing resources, not…
If you listen closely, most people talk about markets and categories the exact same way the gal or guy delivers the weather report.
In 2005, a little book called Blue Ocean Strategy grew into a global bestseller.
With over 4 million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written,” Blue Ocean Strategy changed the way many people thought about business. We tip our hats…
Category creators and category designers do not hop aboard a ship in search of “uncharted territory.”
They create net-new territories.
Category design is about ocean manufacturing, not ocean discovery. Discovery implies there’s one big ocean, most of it is red, some of it is blue, and your job is to…
Dear Writers on Medium,
I started writing on Medium in 2018.
I’d heard about the site, but from 2014 to 2017 I was a obsessed with writing on Quora. Started near the end of 2014, 24 years old and fresh out of college, I challenged myself to write one Quora…
Want to know how to immediately increase your reach as a writer?
Publish your content in more places!
This is a framework I explain in-depth in my book, The Art and Business of Online Writing.
Here’s how it works.
Wherever you get your best writing done, write there.
When designing a legendary career for yourself, you need to question whether you want to work for a “Market Share Maniac,” a “Better Trap Buffoon,” or a Pirate.
In a recent letter, we wrote about how companies typically fall into three buckets: