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Nicolas Cole Instagram

Writer’s block.

The phrase has become a cultural symbol — meaning everything from feeling uninspired, to being creatively distraught and incapable of every producing anything worthwhile ever again.

It’s dramatic, to say the least.

But that’s about as far as the conversation typically goes. People proclaim, almost with great pride, “I have writer’s block! I can’t write!” as if this is a symbol of their hard work leading up to this point — their creative well running dry from producing too much brilliance.

Writing is an extremely under-appreciated and over-simplified art.

The masses tend to think that writing is really just an extension of “knowing English” (or your native tongue), and that if you can speak, you can write. …

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Nicolas Cole Instagram

I recently read a great article about BuzzFeed’s different revenue models.

Most popular websites only monetize in a few different ways:

  • Banner ads
  • Sponsorships (usually a logo on the website’s header)
  • Paid access to premium content (NYT/WSJ, even Medium are all trying to execute this properly)

That’s about it.

In some cases, publishers will try to sell products, books, and/or services on their sites because they assume, since they have the traffic/audience, these will be easy sales.

But this rarely works the way people assume. As soon as a site has been established as a “free knowledge resource” it’s difficult to convince people to suddenly pay for additional knowledge.

What BuzzFeed has done differently to market themselves to today’s younger demographics is not only diversify their revenue models, but create (and actually OWN) sub-brands that are successful on their own. …

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Nicolas Cole Instagram

People think that being “average” at something is inherent.

You’re either born “great” or you’re born average. And worse, once you become average, then you can no longer improve. They believe it’s set in stone and there’s nothing they can do about it.

They are just, well, average.

Consider this…

The next time you walk into the office, and that little voice in your head says, “Oh yeah, I said I was going to spend my first 15 minutes organizing my calendar instead of browsing Facebook,” listen to that voice and do it.

And when you walk into your first meeting, and that little voice says, “Oh yeah, I said I wanted to become a better listener,” make it a point to listen to what others have to say before speaking up with your own opinions.


Nicolas Cole

3x Author | Viral Writer | Founder of Digital Press | 100M+ Views | NEW BOOK, The Art and Business of Online Writing, OUT NOW:

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