Open in app

Sign In

Write

Sign In

Nicolas Cole
Nicolas Cole

98K Followers

Home

About

Mar 23

7 Signs AI Is Going To Replace You (Especially Writers)

Your job is going to be replaced by AI. Does hearing that make your heart stop? Does it make you nervous and uncertain? Is it uncomfortable? Whether you believe this statement (”Your job is going to be replaced by AI”) is true… I strongly encourage you to operate as if…

Writing

5 min read

7 Signs AI Is Going To Replace You (Especially Writers)
7 Signs AI Is Going To Replace You (Especially Writers)
Writing

5 min read


Published in The Startup

·Jan 12

How To Use The Momentum Of A Legacy Category To Your Advantage

Most businesses fight for demand. There is no finer example than the $80 billion-dollar industry dedicated to Search Engine Optimization. Here, companies and solopreneurs compete for the same handful of keywords and search terms, hoping to convince customers to click and purchase from them instead of one of their competitors…

Category Design

3 min read

How To Use The Momentum Of A Legacy Category To Your Advantage
How To Use The Momentum Of A Legacy Category To Your Advantage
Category Design

3 min read


Published in The Startup

·Jan 11

Don’t Fight Over Existing Demand, Create Net-New Demand

Most businesses fight for demand. They walk into existing markets saying, “We do the thing the already established Category Queen does, just better/faster/smarter/stronger/cheaper.” These people will never become legendary entrepreneurs, creators, leaders, or category designers. Don’t Fight Over Existing Demand, Create Net-New Demand In business, the unquestioned rationale is: demand exists. And if our business can tap into…

Category Design

3 min read

Don’t Fight Over Existing Demand, Create Net-New Demand
Don’t Fight Over Existing Demand, Create Net-New Demand
Category Design

3 min read


Published in The Startup

·Dec 29, 2022

Why Category Leaders Bake Radical Generosity Into Their Businesses

Radical generosity is a core characteristic of mission-driven category creators. They understand that in order to grow, they must have a strategy to win consumers, employees, and investors. Here’s why radical generosity is a legendary place to start. What Is Radical Generosity In Category Design? Radical generosity is abundance. It’s Netflix dropping episodes of an entire season…

Category Design

3 min read

Why Category Leaders Bake Radical Generosity Into Their Businesses
Why Category Leaders Bake Radical Generosity Into Their Businesses
Category Design

3 min read


Published in The Startup

·Dec 19, 2022

Are You Really Creating Value For Your Customers, Employees, And Investors?

As an entrepreneur, a marketer, or a creator, there comes a time when you need to look in the mirror and reflect on very important questions. Do you fight over old things or create new things? Do you capture value or create it? Are you a mercenary or a missionary? …

Thinking

3 min read

Are You Really Creating Value For Your Customers, Employees, And Investors?
Are You Really Creating Value For Your Customers, Employees, And Investors?
Thinking

3 min read


Published in The Startup

·Dec 11, 2022

How To Become A Legendary Thought Leader Whose Ideas Change The World

Everyone wants to be seen as the leader, expert, and All-Knowing One in their industry. Unfortunately, the vast majority of people who want to be a “thought leader” or best-selling author in today’s digital, gamified world don’t have any leading thoughts. …

Thought Leadership

4 min read

How To Become A Legendary Thought Leader Whose Ideas Change The World
How To Become A Legendary Thought Leader Whose Ideas Change The World
Thought Leadership

4 min read


Published in The Startup

·Dec 4, 2022

3 Ways To Use Holiday Gifting To Evangelize Your Category

Christmas is the greatest category marketing event ever. Which begs the question… How can you take advantage of the holiday season and Christmas “gifting” as a marketing strategy to make your product or service highly giftable? Let me explain. 3 Ways To Use Gifting And Turn The Holidays Into A Lightning Strike Event In the mini-book The Christmas Gift Growth Strategy, I share the…

Gifts

3 min read

3 Ways To Use Holiday Gifting To Evangelize Your Category
3 Ways To Use Holiday Gifting To Evangelize Your Category
Gifts

3 min read


Published in The Startup

·Dec 1, 2022

How To Apply The Magic Triangle Framework To Design A New Category

I get a lot of questions about how to apply The Magic Triangle to product, company, and category design. All three sides are important. But when you don’t have clarity on the category, no amount of product-tweaking or business-model-banging is going to make a difference. So I’ll share a few…

Category Design

6 min read

How To Apply The Magic Triangle Framework To Design A New Category
How To Apply The Magic Triangle Framework To Design A New Category
Category Design

6 min read


Published in The Startup

·Nov 21, 2022

Why The Best Business Model Doesn’t Always Win

To become a Category King, you can’t just design a breakthrough product. You also have to innovate the business model to separate yourself from any direct competition. That means “how you make your money” is different than how other people make their money. …

Business Models

5 min read

Why The Best Business Model Doesn’t Always Win
Why The Best Business Model Doesn’t Always Win
Business Models

5 min read


Published in The Startup

·Nov 18, 2022

Why The Best Product Doesn’t Always Win

Many entrepreneurs, executives, and investors think “the best product wins.” And the path to creating a “winning” product is: Step 1: Launch a Minimum Viable Product Step 2: Chase demand and prove Product-Market Fit Step 3: Give users the ability to invite their friends and, wabam, Product-Led Growth But this…

Category Design

3 min read

Why The Best Product Doesn’t Always Win
Why The Best Product Doesn’t Always Win
Category Design

3 min read

Nicolas Cole

Nicolas Cole

98K Followers

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

Following
  • Ron Gibori

    Ron Gibori

  • Sean Kernan

    Sean Kernan

  • Ben Owens

    Ben Owens

  • Ryan Holiday

    Ryan Holiday

  • Mariko O. Gordon, CFA

    Mariko O. Gordon, CFA

See all (148)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech